How do you open a facebook page with fans instead of friends?

Q. For example, Al Gore has a page and you can become a "fan"? How do you open that type of account? When I looked into it on facebook, all I see are business ads that cost money but that is not the same thing...

A. Creating a Page on Facebook is Free! You just click Ads and Pages and then Create a Page! No Money needed

How much do facebook ads cost?

Q. I know the minimum bid for CPC is 1cent but realistically how much do most people end up paying per click or per 1000 exposures? Would love to hear from peopkle who actually have had ad campaigns--How much did you pay?

A. It all depends on the geographical location as well as the target audience. Best way to figure this out is to try couple of ad campaigns. It has a feature to give a daily limit. So, you will not end up exceeding your budget. Define how much you want to pay per day. Example $1 or $5. Then select the target audience. You can define the age group or countries.

This will give you a clear ideas about about how much you should spend to get the maximum results and beat the competition.

What is the click thru rate for facebook ads?

Q. I want to place a facebook ad.

I would like an in depth answer on what the clickthru rate is like. What I should expect. i.e for every 1,000 or 100,000 impressions, how many clicks should I expect.

Also how much does it cost per CPM

A. That is a relative question. The performance of your ad depends on the target audience and the appeal of your message. When we did our prospecting for Facebook, we looked at Webtrends data which gave us an average 0.051% CTR. By the way, don't use the mass media style impression model. Do CPC, so you're only paying for leads, that is unless you're going purely for volume here. You could end up paying up for 100,000 impressions without a single lead.

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