Q. I just revamped the company website, came up with a take a survey and you could win a gift card giveaway, & launched an adwords campaign, but have virtually no traffic to the site and very little funds to get it there... Any ideas on other PPC (no/low min spend) or anything else that could give me a boost? Any help is greatly appreciated!
A. Hi Marketingnube,
Let's consider your company website as a shop and all companies that could be buying from you as a person in your town.
We could organize this market in 6 different categories:
a) Recommenders
b) People buying more than once.
c) First time buyers
d) Enters
e) People passing by
f) Others
What you need to do is to come up with actions to move people from a category to the next.
Now, remember that you have different level of information about the people in each category; that makes it possible, and recommendable to treat people in each category in a different way.
As you can see, your web site may not help you much on moving people from category âfâ to category âeâ; but it can be pretty effective on moving people form category âeâ into âdâ and soon.
Here are some actions that can help you in each category:
From âfâ to âeâ:
-Advertise in local news papers, local radios, sponsor local schools teams, etc
From âeâ to âdâ:
-The advertises above will already drive some people to visit your site but you can get even more traffic with the next actions:
-Social Media Marketing -> you need to be active in forums, have a Facebook account for your company, have a twitter account, have a blog and keep it updated.
From âdâ to âcâ
-You need to give something: show the benefits and features of your product or service, test drive, try it for free, discounts, etc. But, just giving it away may not be enough. You might need to communicate what you are giving. Thatâs what the next action can help you with.
-Have a news letter; put your promotions in your website or blog. Use twitter to promote the discounts, etc.
From âcâ to âbâ
-In most cases, it has a lot to do with customer services.
I hope it helps!
Let's consider your company website as a shop and all companies that could be buying from you as a person in your town.
We could organize this market in 6 different categories:
a) Recommenders
b) People buying more than once.
c) First time buyers
d) Enters
e) People passing by
f) Others
What you need to do is to come up with actions to move people from a category to the next.
Now, remember that you have different level of information about the people in each category; that makes it possible, and recommendable to treat people in each category in a different way.
As you can see, your web site may not help you much on moving people from category âfâ to category âeâ; but it can be pretty effective on moving people form category âeâ into âdâ and soon.
Here are some actions that can help you in each category:
From âfâ to âeâ:
-Advertise in local news papers, local radios, sponsor local schools teams, etc
From âeâ to âdâ:
-The advertises above will already drive some people to visit your site but you can get even more traffic with the next actions:
-Social Media Marketing -> you need to be active in forums, have a Facebook account for your company, have a twitter account, have a blog and keep it updated.
From âdâ to âcâ
-You need to give something: show the benefits and features of your product or service, test drive, try it for free, discounts, etc. But, just giving it away may not be enough. You might need to communicate what you are giving. Thatâs what the next action can help you with.
-Have a news letter; put your promotions in your website or blog. Use twitter to promote the discounts, etc.
From âcâ to âbâ
-In most cases, it has a lot to do with customer services.
I hope it helps!
How many unique hits do sites need to make good money from advertising?
Q. How many? Im talking thousands of dollars a month..not hundreds. How many unique hits would a site need to be able to attract companies who would like to place ads? This is not google adsense im referring to..im not talking ppc..i mean per mille.
What do you think? Please talk from experience or someone you know about
What do you think? Please talk from experience or someone you know about
A. Youtube and Facebook did not make any profit for years.
In fact Facebook had to come up with serious business plans recently in order to start making profits.
Twitter is yet to come up with plans on how they will start making profit otherwise they will not be able to raise much capital.
My point is that its not the number of hits that your website gets. There are a lot of other factors that comes in to play. If your business model is based purely on hits then you need to reconsider.
In fact Facebook had to come up with serious business plans recently in order to start making profits.
Twitter is yet to come up with plans on how they will start making profit otherwise they will not be able to raise much capital.
My point is that its not the number of hits that your website gets. There are a lot of other factors that comes in to play. If your business model is based purely on hits then you need to reconsider.
What are some good way to maket an ecommerce store?
Q. I've already done SEO and PPC.
It's a men's clothing site geared toward teens and young adults.
It's a men's clothing site geared toward teens and young adults.
A. What do you mean by market your ecommerce store?
Do you mean determine your marketing strategy or do you mean PROMOTE your store.
I'm assuming you mean promoting and getting traffic to your store
1. Become an affiliate network merchant/advertiser and get affiliates to promote your product for you (sounds like you've done this)
2. Use social media such as twitter, facebook, scribd, squidoo to create back links to your website and draw greater traffic to your site
3. Write about the subject (that relates to your product) and publish these on article sites, social media sites. Writing about the subject should include the clear benefit of buying from YOUR STORE and COMBINE with keyword research.
4. Check out if there are any Yahoo Questions that require an answer without blatant self promotion ie. are you in a position to offer styling tips for teens / young dudes?
Do you mean determine your marketing strategy or do you mean PROMOTE your store.
I'm assuming you mean promoting and getting traffic to your store
1. Become an affiliate network merchant/advertiser and get affiliates to promote your product for you (sounds like you've done this)
2. Use social media such as twitter, facebook, scribd, squidoo to create back links to your website and draw greater traffic to your site
3. Write about the subject (that relates to your product) and publish these on article sites, social media sites. Writing about the subject should include the clear benefit of buying from YOUR STORE and COMBINE with keyword research.
4. Check out if there are any Yahoo Questions that require an answer without blatant self promotion ie. are you in a position to offer styling tips for teens / young dudes?
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