Wednesday, March 13, 2013

What low-cost marketing strategies yield the quickest payoffs?

Q. I'm looking to expand my marketing strategy. I rely heavily on word of mouth, have tried the local paper and even swinging into local businesses and giving out coupons. Just seems like I'm fighting a battle against a poor location and nothing will win.

Wondering if anyone had some unconventional or overlooked tried-and-true methods I could consider. The business is a small diner/lunch counter concept with breakfast and lunch served on weekdays & sundays. (weekends have zero traffic there)

A. You can zero in on your area with a facebook ad that gives away some type of coupon.

These ads can be setup so they are extremely targeted.

You can also setup a page on facebook for free but that would take more time and effort.

How do they market a new website?
Q. Such as facebook, YouTube, Twitter, ebay, ect...

If you have a new website such as those above you don't have any data base of people so imagine facebook just lunched its website, you enter the site and you will find a couple of persons (most probably the engineers and their families there.

I guess you will not add your Profile right.

How come now these sites have thousands of members.

What is the marketing strategy.

A. Those were all press worthy innovations which received free publicity through news reports.

Site flippers building up more conventional forum sites habe been known to employ shady tactics like paid participants and scrapped content from other forums to 'seed' their site with activity, resulting in quickly inflated ranking and resale value.

(It's tough getting a forum off the ground, no one wants to be the first member)

What's the easiest way to market to an entire college campus?
Q. I am starting a business where I would like to reach every college-going student on a particular campus. Is there a mailing list that I can get a hold of, or do colleges usually keep that private? Again, I would like a marketing strategy that reaches nearly every student on campus. Posters and flyers in the school's library, cafeteria, etc., just won't do.

Thanks for your help!

A. Put up flyers on bulletion boards on campus.
Myspace and facebook.
Ask for the master email list




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