Saturday, March 2, 2013

What's the best software to use for advertising in a small business?

Q. Our pet supply store has an advertising agent, who doesn't seem to have a clue how to advertise us (long story). I was wondering what software is best for advertising, meaning what can I use to make flyers, ads, facebook banners, etc. I'm general manager of the store and the only idea I have is with adobe but I'm sure there are other programs out there.
What program for MS Office could I use?

A. MS Office, Small business edition.

How do you add a paypal link in facebook?
Q. I have a non-profit camp for children and would like to put a PayPal link on the camp Facebook page.
Thanks for the response, however, it did not help. This is a non-profit organization looking for donations. I may be wrong, but what you had me do seems to be for someone selling product on Facebook.

A. To add PayPal as your desired primary payment method for Facebook Ads, follow the steps below:

1.Click on the Billing link on the left side of your Ads Manager.

2.Click on the Funding Source link below the Billing header.

3.In this Funding Sources tab, click the "Add a funding source" link in the top right and select the PayPal option.

4.You will then be prompted to log into an existing PayPal account or sign-up to create a new PayPal account to link to your ads account.

How do the people who manage sites like Google or Facebook get paid?
Q. I mean, they're free to use, but definitely require people to update them, etc. But, if they're provided to anyone with access to the internet, free of cost, then where does the income come from, to pay the people who keep the sites functioning? I know there are advertisements on both sites, but surely ads can't be their sole source of income, right?

A. As you yourself mentioned, Ads are a source of income and a good source. Beside Ads, users give very important information to such websites, for example the managers of facebook know the interests of their users so they can use these information in many ways such as Intelligent advertisements or google can prepare precious polls just by checking the frequency of use of a word or a phrase in the search field. They can feed even some governments by letting them know their people's interest or the way the people react in a specific situation.




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