Friday, March 22, 2013

Advertising and promotional portion of marketing plan?

Q. I am working on a project where I design the advertising and promotional portion of a marketing plan. The plan is for a private/semi-public swimming and sports club.

The idea is to market the company as an alternative to family vacations or a healthy alternative to summer recreation and exercise.

What would be a good marketing strategy for a geographical area the size of a county? We decided local newspapers, myspace, and facebook as an idea to cater to a portion of the market. But with a budget of 3500 dollars we still can't find a good strategy.

Any input, I would be grateful.

Thank You!

A. Promotional products have been proven to be one of the most effective ways to promote your service, product or company. Even in tough times companies should use freebies or incentives as a way to brand in the marketplace. Besides the customary water bottle for a fitness facility there are so many other appropriate items that would have great branding space to put out your message. For proof of the efficacy of Promotional products I suggest you check out www.asicentral.com for the latest studies surveys on the best advertising medium and the best place to spend your dollars.

What is the best affiliate program for a website blog?
Q. I have sign up for a couple, but I really want something that allows the website to do the work and simple implements its marketing strategy. Any recommendations?
Thanks for the responses so far. I'm really looking for an affiliate program that I kind of add my site to and they add their advertisements. It never has made sense to have to do all of your own programming and additions when its their advertisements, obviously both parties benefit, but I'm not much on data programming nor willing to spend the time on something that may take minutes for someone else.

A. There's a website design place (they work internationally) that gives $19.75 to $74.75 per sale. They give you a code, like iu98hgf or something, that allows people to get a website made for half price (which is good, so people will want it). You just give your code to people and when your code is used you get money sent to you. I post my code on blogs and Facebook.
http://www.ultraventus.info/index.php/referral-program-

What success strategies will you use to market yourself?
Q. What success strategies will you use to market yourself? If you have marketed yourself in the past what strategies have you used? Would you have marketed your strategies differently?

A. You can do a lot of things free, such a getting out to networking events, using twitter and facebook, online business listings, offering free seminars to people, etc. That's how you get to be known as the expert in your field-- the go-to guy.




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